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Government & Public Sector

Understanding your community is the first step to serving them.

Drive the necessary change

Public entities today must leverage the power of social listening to fully understand their community and better respond to their needs. Including social media analytics can simplify the extraction of insights to give more time to the campaigns fuelled by them.

Why Talkwalker

Understand campaign effectiveness

Track responses to your campaign in real time, giving you the ability to optimize efforts effectively. Follow the hashtags, keywords and sentiment towards your campaign to find out overall receptivity.

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Know what your community needs

Monitor your diverse community and segment your audience based on demographics and psychographics. Find solutions and measures for your tailored audiences based on their specific needs.

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Be prepared for any eventuality

Use our AI-predictive alert system to identify potential crises faster and protect your brand health 24/7. Monitor sentiment towards your team and communications to make necessary changes.

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Talkwalker gives us early warnings and allows us the ability to get out ahead of the issue before it grows out of control.

Excerpt from

Goodwill: Walk then Run

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Publications

Learn they ways in which you can leverage social listening. Get the most out of our platform and use the insights to generate impactful campaigns.

Blog

Shaping post-pandemic success with consumer insights: Hear from Red Comm Indonesia

As part of our Social Media Trends 2022 campaign, we organized a webinar with Red Comm Indonesia, one of the award-winning marketing agencies in the region. ...

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Blog

Education Spotlight: 4 ways social listening will help universities

Social listening involves the active monitoring of the publicly accessible conversations taking place on online platforms such as social media channels and blogs. It is ...

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Blog

15 best consumer research tools and datasets

Consumers buy from social media. It’s why brands of any size need a presence if they want to reach them. Understanding what motivates ...

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Blog

The marketing KPIs to benchmark your brand love

Building brand love is an essential step to post-lockdown success. But what marketing KPIs should you be measuring to monitor your love? In this blog, ...

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Blog

Consumer trends in the US

As consumers emerge from over a year of isolation, we’re poised to see some big shifts in consumer trends in 2021 across the United ...

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Blog

The best data analytics tools on the market

Data is more readily available than ever before. There’s so much out there and it’s becoming even easier to collect. In ...

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Blog

Tesla’s marketing strategy shows that it’s time for CEOs to get social

Elon Musk is all over social! "Elon Musk hires meme maker as Tesla's social media manager", "Tesla's new social media manager used a sheep to ...

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Marketing Essentials

Martech Buyers Guide: Social intelligence and insights

What are the key things to consider when looking for a social listening tool?

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Blog

Best of Social TV 2020

Each year, SCR ranks the top primetime TV shows, top sports programs, top live specials, and more, according to social media engagement. Check out who ...

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