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How Cargolux measured the splash from a whale of a sponsorship

on 19/11/2019

Supporting global causes can be a great way to boost your brand awareness across the world. But how do you measure that impact when you're sponsoring a story and not an event?

We look at how Cargolux measured their latest partnership - moving 2 beluga whales from China to Iceland. By monitoring before, during and after the flight, Cargolux could:

  • Increase brand mentions by 20% across the world.
  • Shape their social messaging based on feedback to maximize engagement.
  • Increase mentions in a target market, UK, by 42%

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