10 best image recognition tools
There's a ton of information flooding the Internet, predominantly on social media platforms. For brands, this social data is both a challenge and an opportunity as they look to effectively market their products, protect their brand reputation and image, and succeed in an age of information overload. Image recognition tools are key to unlocking the potential hidden within this every-growing pool of images online.
For your brand, this means exposure to more image data than ever before. Social media users have fully-embraced the concept of sharing photos alongside or in place of text. An image shared, which includes your brand logo but no mention, has to be found in real time. Has to be monitored.
- A positive image, and you've found yourself some great user-generated content
- A negative image, and you need damage limitation. Quick.
Evidence of this real-life explosion of, “a picture is worth a thousand words” can be seen in the growing popularity of video and photo-based social media platforms such as...
- Facebook - during Q2 2021 - with nearly 1.9 billion daily active users
- Instagram with 500+ million daily active users, up from June 2018’s 400 million
- Snapchat - as of Q2 2021 - with 293 million daily active users, up from 238 in Q2 2020
Being able to identify, analyze, and exploit this growing trend is essential if you want to protect and promote your brand. With the future of digital marketing dominated by visual data - image recognition technology has to exist. Without it, you're missing out on a whole heap of image data.
Data that shows where your product is used, i.e., drinking your beer at the beach, eating your pizza on the terrace, etc. Data that shows how consumers are using your product and whether they're crying out for features that you're not providing, but your competitors are.
So much data!
I'm going to list some awesome image recognition tools. They have different features, capabilities, and prices. I've included Talkwalker's proprietary AI-enabled image recognition technology because IMHO it's the best image recognition software on the market. Accuracy levels and ease of use, ensure it's the industry leader.
Here's a quick spoiler...
In 2021, following Mattel’s 2020 #ThankYouHeroes campaign celebrating frontline healthcare workers and other everyday heroes keeping communities safe during the pandemic, the brand chose to recognize six women who’ve been role models in the battle against COVID-19, by creating one-of-a-kind Barbie dolls of each.
We used image recognition to find images of the dolls, and female role models like Professor Sarah Gilbert and Dr. Jaqueline Goes, and identified high levels of engagement. Source: Market Pulse
Conversations focused on the incredible women chosen by Mattel and how this initiative would inspire the next generation of female scientists.
Table of contents
- What is image recognition?
- Why should I use image recognition?
- What can image recognition tools do?
- Best image recognition tools
Okay, image recognition technology. A computer using its 'eyes', as you would use yours.
Driverless cars, facial-recognition, and accurate object detection in real time. Without image recognition powered by machine learning models, none of these things would exist.
Check out What is image analysis?, if you're looking for more in-depth information.
Image recognition is the creation of a neural network that processes all the pixels that make up an image. These consolution neural networks are presented with multiple images of objects - already identified - so that the network can learn and recognize similar objects.
For instance, artificial intelligence - AI - would be shown thousands of images of shoes. The AI would learn what images of shoes should contain - laces, heels, buckles, studs, etc. When you show an image of an elephant, the artificial intelligence would compare all the pixels in the elephant image to all the images of shoes it's been presented with. Finding no or few matches, the AI would recognize the object as an elephant.
Deep learning, AI-powered image recognition software - computer vision - has been adopted by many businesses - pharma and healthcare, security, fashion and beauty, automotive, e-commerce. let's look at some.
Here are examples of object detection tools that you may have heard of, but didn't realize used image recognition technology...
- Driverless cars combine image recognition software and computer vision to recognize vehicles, pedestrians, and road signs.
- Price comparison sites use photographs uploaded by consumers of something they're interested in buying. Using an app like Google Shopper to find prices and nearby stores.
- Google Image Search works when users share an image or URL. The search engine then displays all instances where the image appears on the web.
- Is it a dog or not? Not Hotdog - for those times when you really need to know if something is a... hotdog.
I can confirm that the image on the left is a hotdog.
The data found with image recognition tools can be used in many ways. From understanding your customers and their interests and creating targeted ads for specific groups, to protecting your trademark and brand identity. Imagine being able to provide Facebook ads based on people’s individual preferences and passions. Think of the PR crisis you can dodge when you catch someone using your logo on fake goods.
Dog lovers could be exposed to advertisements for the trendiest new canine treats, while cat lovers could receive recommendations for the best cat foods.
Image recognition tools will help you better understand your customer base - buying behavior, expectations, issues. Understand what would help you break into a new market, ensure that no one is misusing your logo, and analyze the true reach of your marketing.
It can provide digital consumer insights you desperately need and open your eyes to new possibilities that you would have missed. Image recognition technology is the compass every business needs to navigate the complicated terrain of a modern digital world.
This post will give you some insight into the various image recognition tools available, and help you decide which is best for your business and your brand.
Image recognition tools can recognize, analyze, and interpret images. Don't take this the wrong way, but they're so much more efficient than you and your team.
They'll save you time and money. Image recognition tools can sort through countless images and quickly return image data that's uniquely applicable to your brand.
I’ve created a list of the 10 best image recognition tools and what sets them apart. Take a look!
Call me biased, but I'm going to jump straight in with what I consider to be the best image recognition tool on the market. Talkwalker's Consumer Intelligence Acceleration Platform...
Talkwalker | Proprietary image recognition technology
Talkwalker's image recognition technology allows you to search a database of over 30,000 logos, as well as scenes and objects. Meaning you have access to virtually any company information you could possibly need.
Beyond the sheer volume of imagery it can recognize, it also uses its adaptable proprietary technology to analyze both text and images, in conjunction.
From maximizing the reach and targeting of your advertising, to being alerted each time someone posts about your brand - text mention or not - Talkwalker's proprietary image recognition technology is a tool that'll add to existing knowledge you have of your brand, and help you use those social data insights as you continue to grow your business.
Not every brand mention includes the brand name in the message. Talkwalker’s AI-enabled image recognition technology will identify a brand’s logo, text or not…
Nearly a quarter - 1.1K out of 4.6K - of mentions around Pernod Ricard brands came from hidden mentions - visual results that don't include text mentions.
Do you know how your products are being used?
During a 30-day period, the logos of many brands, including Evian, Danone, and Alpro, showed up in social media conversations.
During a 30-day period, the logos of Evian, Danone, and Alpro,
showed up in social media conversations.
On TikTok, a vegan user posted a video of all the food they eat in a day. We used image recognition and captured the Alpro logo.
How many mentions of your brands’ logos are you missing by only tracking text mentions?
We used our image recognition and found multiple logos from Nestlé’s brands in online conversations. The logos created a ton of traction, particularly KitKat.
Multiple logos from Nestlé’s brands found in online conversations with image recognition software.
We found consumers sharing videos of the KitKat store in Japan, receiving over 4K interactions as people got excited about being able to personalize their chocolate.
Yummy KitKat ice cream without brand mentioned, found with image recognition.
One of the most popular images was tof a KitKat ice cream, earning almost 10K engagements. With no text mention of the brand, it would have been impossible to find without our image recognition technology.
Google Reverse Image Search | Search with image
You've found the perfect image, but it's the wrong size. You need an image that's similar to the one you have.
You need Google Reverse Image Search!
As the name suggests, this image recognition tool allows you to upload an image and perform a search with it.
You're searching with an image, rather than words. Cool!
The great thing about this tool is that it's just as intuitive as a typical text-based Google search and it retains the power of Google.
Examples of how you could use this tool include...
- You need to find the source of an image so you can credit it correctly
- Searching for improper use of an image that you own - trademark infringement
If an image exists on the Internet, Google Reverse Image Search will help you find what you're looking for.
Paste a URL or upload an image.
Uploading the above screenshot from the F1, brings a heap of image recognition data.
Google API Cloud Vision | Analyze images
Google API Cloud Vision allows you to analyze images in many ways. From recognizing explicit content to detecting emotional cues in faces. With such a wide suite of features, it's a versatile tool that can be adapted to meet your specific needs.
Beyond its flexibility, this image recognition tool carries with it the power of Google and all the name implies. This means it's one of the most powerful tools you'll find.
Image recognition tool with the power of Google!
Amazon Rekognition | Image & video recognition tools
Amazon Rekognition not only analyzes still images, it can also provide insight into videos.
It's a highly-technical program capable of...
- Object, scene, and activity detection - playing football, bike, beach, city, etc.
- Facial recognition - identify a person in a photo or video
- Facial analysis - smiling, eyes open, glasses, beard, gender
- Pathing - e.g. the movement of athletes during a game for post-game analysis
- Unsafe content detection - identify unsafe or inappropriate content in images and video
- Recognizing celebrities - identify the stars from your video and image libraries
- Text in images - detect and recognize text such as street names, captions, product names, car number plates
Amazon assures users that the constantly-learning image recognition tool is intuitive to integrate and use.
A perk of Amazon Rekognition is that you only pay for data you use. This means there are no minimum fees in place. It allows you to use the program as you see fit and access all the benefits of a powerful system without breaking the bank.
Unsafe content detection and celebrity recognition.
Objects and scenes, facial recognition and analysis, person tracking.
Talkwalker | Video analytics
Amazon Rekognition isn't the only video analysis tool that can analyze images and videos. So, without shame, allow me to boast about Talkwalker's video analytics technology...
"Today's brand captures. Tomorrow's business insights."
Is your brand's logo missing in action?
Talkwalker's AI-powered video recognition technology lets you capture the value of your brand in action.
She went viral while demonstrating her ball skills, and giving Apple epic brand promotion.
If you use our video analytics technology along with our image recognition, you'll be able to find 3x the amount of brand mentions. Regardless of whether your brand is included in the written content.
In our vast database, our visual recognition technology has access to over 30,000 logos, objects, and scenes.
Campaign engagement up by 50%
Don't ignore free advertising.
The best ice cream on earth. pic.twitter.com/05Dz5DnU3u— Jonathan (@jpboogie2381) March 9, 2019
Without a brand mention or image recognition technology, Ben and Jerry may not find this awesome UGC.
Video recognition saves the day!
Protecting your most valuable asset. Your logo.
Identified with visual analytics... it's cute, but it's still trademark infringement.
Use visual analytics to find every mention of your logo, be it in videos or photos. With or without a text mention of your brand. Protect your trademark and brand reputation. Find counterfeit products and logo abuse. Catch a negative issue before it becomes a full-blown PR crisis.
Clarifai | Search for similar images
This image recognition tool lets you search for images using other images. Imagine the potential uses?
For instance, you might want to find images based on similarities, and words can only take you so far.
I'll say it again - a picture is worth a thousand words, if not more.
Try as you might to describe an image to a search engine, it’s unlikely that you’ll be able to explain the image exactly and find what you’re looking for. The Clarifai image recognition tool does the work for you. It helps you to find similar images simply by choosing photos and telling the tool what to do.
The tool analyzes a photo and recognizes mammal, wildlife, outdoors, grass, animal, herd, ivory... elephant!
Visual search, recommendation & discovery, customer analytics.
LogoGrab | Logo and mark recognition
With a name that is both catchy and descriptive, LogoGrab acts as a bridge for companies wanting to cross into the next era of marketing and consumer engagement. From its patented Adaptive Learning Engine to its benchmark as the speediest and most precise tool on the market, LogoGrab knows its niche and fills it well.
Designed for tech companies, ad agencies, and brands, LogoGrab focuses on monetization and engagement on mobile platforms. Making it an ideal image recognition tool for those looking to get the most out of their social media presence.
LogoGrab boasts that their tool integrates seamlessly into most pre-existing platforms. This means that the transition to LogoGrab and the valuable information it can provide, is smooth and painless — another perk of an already awesome tool.
Build logo and SKU detection for images and video into any project.
IBM Image Detection | Trainable image recognition
IBM - a giant in the tech world - is at the forefront of developing cutting-edge technology that not only makes the modern world better, but also pushes it towards new possibilities.
Its image recognition tools are some of the best out there. One of the main advantages of IBM Image Detection is how trainable it is. In other words, IBM provides a highly-customizable platform that can be tweaked to perform virtually any task you need.
How awesome is that?!!
Analyze images from scenes, objects, faces, colors, foods, and other content.
The image recognition tool will identify brands in a picture.
Imagga | Categorize images
Imagga’s image recognition tool provides multiple automated options for sorting, organizing, and displaying your images based on category, color, tag - which can also be automated - or custom input. This means you have multiple built-in options, but can also develop to meet your specific needs. The duality of Imagga allows it to fit any circumstance or skill level.
Whether you need a way to keep things ordered without burning valuable company time, or you need to ensure no explicit content shows up on your page, Imagga has a tool for you, and if they don’t, you can make one!
All in one image recognition solutions for developers and businesses.
CloudSight | recognize, categorize, understand
While some tools focus on highly-specialized execution and application, others try to maximize convenience while retaining impressive functionality. For those looking for an easy-to-use and self-described “effortless” tool, CloudSight is perfect.
This image recognition tool streamlines the process of recognition, categorization, and understanding. It allows you to take a nearly hands-off approach to the use of visual elements.
It could mean...
- Allowing the program to write a natural-sounding caption
- Integrating imagery seamlessly into your online retail space
- Uncovering the key material in your video content
CloudSight is intuitive to a fault, without sacrificing any of the functionality you would expect from a topnotch image recognition tool.
EyeEm | Evaluate photo aesthetic rating
For those of you who love photography while recognizing its potential in an increasing image-based world, EyeEm’s image recognition is the ideal tool. Especially for those using social media platforms.
With automatic tags and captions, it's great if you want to tap into the tags that will not only best fit your images, but also contribute to increased exposure. EyeEm goes above and beyond this, by using image recognition to evaluate a photo’s aesthetic rating.
Sounds cool, no?
It's useful for those who base their success on photography and post interaction. Evaluating photos based on their aesthetic appeal can help you choose the best possible image to maximize engagement.
The tool can be trained to recognize your unique style, ensuring that your posts keep the cohesive aesthetic you’re looking for when building an image-based page.
Image recognition tool that evaluates photos based on their aesthetic appeal.
Your takeaway from this list is that regardless of what you want from an image recognition tool, there is an ideal one for you and your brand.
Image recognition technology will benefit any business, regardless of size, product, or market. From mega-corporations looking to maximize brand recognition to independent photographers wanting to expand their market via social media platforms. Image recognition is key to navigating our information-heavy world.
What'll make you stand out from the mass of data? What elevates your brand above that of your competitors? How can you best identify the ideal market for what you have to offer, then reach it in a targeted and highly-effective manner? How can you ensure that your brand identity isn't used and abused?
The answer is image recognition.
A predesigned tool that does the hunting for you. allowing you to spend more time growing your business. A customized program providing digital consumer insights from your market - there's an option for you. In a world of infinite information, image recognition tools sort through it all and open the door to endless possibilities.
Click below and hunt down your logo online!